Frequently Asked Questions

What are Product Identifiers?

Product identifiers, known as Global Trade Item Number (GTIN), are found with the barcode on a product’s original packaging:

Manufacturer Part Number (MPN), European Article Number (EAN), Universal Product Code (UPC), International Standard Book Number (ISBN)

Most new and manufacturer-refurbished branded items have product identifiers such as brand and codes on their original packaging. These identifiers include brand name, Global Trade Item Number (GTIN) is a unique 12 or 13 (USA) number code —

such as a Manufacturer Part Number (MPN), Universal Purchase Code (UPC) or International Standard Book Number (ISBN).

How can Product Identifiers help my listings?

Product identifiers are unique codes used to identify specific products. By filling out these, search machines know exactly what you are selling and buyers have a better idea of what to expect from your item.

Including Product Identifiers can help your eBay listing to be shown in search engine results such as Google and Bing.

What is the GS1 GTIN Report?

Global Trade Item Numbers (GTINs) on listings – making it quicker and easier for buyers to find your products on eBay and search engines.

The GS1 GTIN Report audits the product identifiers (UPCs & GTINs) used on your listings and returns an integrity score that can suggest if any actions are required.

How do I use the GS1 GTIN Report?

Click on the GS1 GTINS Report.

What does the GS1 Report look like?

What is the GS1 Integrity score?

The GS1 integrity scores are generated by GS1 to indicate how good a match the GTIN used is to the recorded GTINs on their database. Scores of 0.0 and 0.1 indicate that a GTIN is invalid.

What plans include the GS1 GTINS Report available in?

The GS1 GTINS Report is available on our Starter, Essential and Ultimate plans

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